Privacy Policy
This Privacy Policy describes how Alora Wake ("we", "us", or "our") collects, uses, and protects your information when you use our mobile application.
Information We Collect
Information You Provide
- Alarm Settings: Times, labels, repeat schedules, sound preferences, and volume settings
- Backup Contact Information: Name and phone number of designated backup persons for emergency notifications
- Location Data: Home and work addresses for traffic-based alarm adjustments (optional)
- Music Preferences: Spotify and Apple Music playlist selections
Information Collected Automatically
- Health Data: Sleep data from Apple HealthKit (with your permission) for sleep tracking and smart wake features
- Usage Data: App interactions, alarm dismissal patterns, and feature usage for improving our service
- Device Information: Device type, iOS version, and app version for compatibility
How We Use Your Information
- Alarm Functionality: To schedule, trigger, and manage your alarms
- Smart Features: To provide weather-based adjustments, traffic monitoring, and optimal wake time suggestions
- Backup Notifications: To send SMS alerts to your designated backup contacts when you miss an alarm
- Sleep Tracking: To analyze sleep patterns and provide quality insights
- Service Improvement: To enhance app features and fix issues
SMS Notifications
For our backup notification feature, we use Twilio to send SMS messages to designated backup contacts. Phone numbers are:
- Used solely for sending backup alert notifications
- Stored securely and encrypted
- Never shared with third parties for marketing purposes
- Deleted when a backup contact is removed or opts out
See our SMS Terms for complete details about backup notifications.
Third-Party Services
We integrate with the following third-party services:
- Apple HealthKit: For sleep and health data (with your explicit permission)
- Apple WeatherKit: For weather data to enable weather-based alarm adjustments
- Apple MapKit: For traffic monitoring and commute time calculations
- Spotify: For music playback (requires your Spotify account authorization)
- Apple Music: For music playback via MusicKit
- Twilio: For sending SMS backup notifications
- OpenAI: For AI-powered wake time recommendations (optional feature)
Each third-party service has its own privacy policy governing their use of data.
Data Storage and Security
- Alarm data is stored locally on your device and optionally synced via iCloud
- Sensitive data like phone numbers are encrypted in transit and at rest
- We use industry-standard security practices to protect your information
- Health data remains on your device and in HealthKit; we do not upload it to external servers
Your Rights and Choices
- Access: View your data within the app settings
- Deletion: Delete your alarms, backup contacts, and preferences at any time
- Permissions: Revoke app permissions (location, health, notifications) in iOS Settings
- Opt-Out: Backup contacts can reply STOP to unsubscribe from SMS notifications
Children's Privacy
Alora Wake is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy in the app and updating the "Last updated" date.
Contact Us
If you have questions about this Privacy Policy or our data practices:
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Last updated: November 27, 2025